DESIGN | MERCHANDISING | CREATIVE DEVELOPMENT | BRAND MANAGEMENT

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ADOBE CREATIVE SUITE | HAND SKETCHING | MICROSOFT OFFICE

PROFESSIONAL EXPERIENCE

FORTUNE SWIMWEAR: Downtown Los Angeles, CA 3/22 - 9/22

Target Xhileration, Senior Designer

• Lead all line development and brand direction for both swim and cover up categories.

• Manage Juniors team and Target expectations.

• Source and develop all fabric, trim and novelties with overseas factories.

• Do extensive research to keep the Target guest on each emerging trend.

• Work closely with internal and external teams to ensure all communication is clear and executed properly.

• Collaborate and strategize to maximize department growth and white space opportunities.

ACTIVE APPAREL GROUP: Culver City, CA 6/20 - 3/17

Lunair Wellness, Marketing / Social Media Manager

• Managed all social media output on all platforms.

• Created all content, influencer outreach / management and community management.

• Coordinated collaborations and campaigns.

• Merchandised product for seasonal item releases.

• Designed as needed product drops based on sales and work closely with development to ensure premium quality.

• Worked in tandem with sales to develop effective marketing and social strategies.

• Photo retouching and created all social and web graphics.

ADD-BLACK: Long Beach, Ca 1/19 – 3/20

Tori Praver, Senior Designer

• Lead all design and development for both swim and apparel categories.

• Conceptualized and executed direction for each season, i.e design, photoshoots and branding

• Initiate each season with extensive trend, color and silhouette research.

• Collaborated with all departments to ensure cohesive company branding and product quality.

• Oversaw brand from concept and development, to fit, photoshoots and marketing initiatives.

• Worked closely with sales to create trend right SMU’s and brand presentations.

L*SPACE: Irvine, CA 6/15 – 12/18

Designer

• Designed for apparel and swim categories.

• Elevated sales of apparel division through extensive brand realignment.

• Defined product detailing with CAD drawings, line sheets and tech packs.

• Utilized trend resources in order to create color, print and style direction.

PERRY ELLIS INTERNATIONAL: Los Angeles, CA 2/13 – 6/15

Jantzen / Private Label / Off Price, Associate Swimwear Designer

• Contributed to design for varied company SMU clients and main line brands.

• Collaborated with merchandising and development to scrutinize cost versus value to ensure quality with profit.

• Executed line sheets with inclusion of stylized concept illustrations.

THE GREEN DRAGON GROUP: Los Angeles, CA 10/08 – 2/13 Green Dragon / Pink Lotus / Private Label, Associate Designer / Sample Corrdinator

• Active and lifestyle design based on fit for knit, woven and performance textiles.

• Development in specialty washes, tie dyes, screen printing and embellishments.

• Collaboration with sales team to development needs and requirements for SMUs.

ECCENTRIC SYMPHONY: Los Angeles, CA 11/07 – 2/08

Assistant Designer/ Intern

• Managed sample production, visual merchandising, styling and set design.

EDUCATION

The Fashion Institute of Design & Merchandising: Los Angeles, CA 7/06-6/08

• Associate of Arts Degree in Fashion Design